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The Growth of Gucci’s Luxury Brand

Gucci is one of the most well-known fashion brands on the planet, and their styles can be found all over the world. The Gucci brand is 97 years strong and one of the most popular manufacturers of clothing, purses, shoes, and other products.

Gucci was founded in 1921, by Guccio Gucci. He was impressed by the luxury leather suitcases he saw in Paris, so when he returned to Florence he began establishing a shop that sold high-end leather goods. Before long, the company had stores in Milan and Rome. The early Gucci stores sold handbags, loafers, knitwear, and silks. They would eventually expand to watches, jewelry, children’s fashion, and more.

As Gucci expanded, they began establishing themselves internationally. Gucci began opening stores on Fifth Avenue in 1960. In 1961, they opened stores in London and Palm Beach. Their products became even more famous. Jacqueline Kennedy used Gucci handbags, and Gucci designed a scarf for the Princess Grace of Monaco.

As Gucci grew, their success did too. Now the brand is ranked #36 on Forbes’ Most Valuable Brands list, and they are worth $14.9 billion. Clearly Gucci is a success story.

This update is by Robert V. Glaser. Glaser is an industry veteran with decades of experience in banking, private equity, and more. His experience includes his many years working for global manager of alternative investment products Investcorp and he also dedicates his time to various charitable causes including YoungArts Foundation, Chapman Partnership, and more. You can learn more about Robert by visiting the Robert V. Glaser Business or Robert V. Glaser Giving websites.